Our History
At PINCH, our mission is to revolutionize property management and commercial cleaning by bridging the gap between multifamily communities and professional cleaners. We strive to enhance the living environments of multifamily residents through high-quality, seamlessly integrated cleaning services while empowering cleaning professionals with opportunities for growth and expansion into commercial markets.
Our commitment extends beyond the walls of multifamily properties as we equip cleaners with the tools, training, and support needed to excel both within and outside this sector. By fostering strong partnerships and leveraging innovative vendor management technologies, we aim to set new standards of efficiency and excellence in the cleaning industry, ensuring every community and cleaner we work with benefits from our expertise and dedication.
Building the Future of Cleaning: PINCH’s Timeline
2021
Founding and Launch in Charleston, SC
PINCH was founded in 2021 with a visionary concept: to transform the cleaning and property management industry through a seamless, app-based solution. Launched in Charleston, South Carolina, our platform was designed to connect multifamily communities with high-quality cleaning services by leveraging local, professional home cleaning teams. This innovation provided an efficient, user-friendly way for property managers and residents to access top-tier cleaning services at the touch of a button.
2022
Southeast Expansion
Building on our initial success, PINCH expanded its reach throughout the Southeast in 2022. This growth phase was characterized by strategic partnerships and the enhancement of our technological infrastructure, which allowed us to serve more communities and increase the scope of our operations. As we grew, so did our network of trusted cleaning professionals, each vetted to meet our high standards of service and reliability.
2023
Focused Execution in the Multifamily Sector
In 2023, PINCH honed its focus on the multifamily industry, recognizing the unique challenges and opportunities it presented. Our approach was tailored to meet the specific needs of multifamily property managers, offering streamlined vendor consolidation, enhanced operational efficiencies, and a standardized service protocol across properties. This strategic pivot allowed us to deepen our impact within the sector, improving the quality of life for residents and operational dynamics for property managers.
2024
Launch of Training and Partnership Platform
In 2024, PINCH made a strategic shift that fundamentally altered our approach within the multifamily industry. Moving beyond the traditional method of impacting one community at a time, we implemented a nationwide network through our vendor consolidation model. This pivotal change allowed us to deliver transformative benefits not just to individual communities, but across entire property management companies.
By streamlining the management of one of the largest expenses on their books—cleaning services—we enabled uniform quality and cost efficiency across all properties under management. This approach significantly enhanced operational efficiencies and opened up new possibilities for property management companies to focus more strategically on resident satisfaction and business expansion. This evolution in our business model marked a major milestone in our history, setting a new standard in the industry for managing cleaning resources across a property management company’s portfolio.
2025
Commercial Cleaning Expansion
In 2025, PINCH doubled down on execution—breaking records week after week across multifamily and student housing—while officially expanding into the commercial janitorial space. Building on the momentum of our nationwide vendor consolidation model, we proved that PINCH isn’t just a platform, it’s a movement. From college campuses to corporate offices, our cleaner network delivered consistent, professional results at scale, redefining what property managers and commercial operators expect from their cleaning vendors.
This expansion into commercial janitorial marked a bold new chapter for PINCH. We brought our same core strengths—fast execution, centralized invoicing, and scalable vendor management—to a sector long overdue for innovation. The response was immediate: fewer headaches for clients, more opportunities for cleaning partners, and operational control like never before. PINCH emerged not only as the dominant force in multifamily and student housing, but as a rising disruptor in commercial cleaning—changing the way buildings get cleaned from the ground up.
Our PINCH Team:
Bryan Walton
Bryan is a founding member of the PINCH team and brings with him a wealth of experience gained from over 25 years in medical device sales.
Known for his infectious enthusiasm and positivity, Bryan has rightfully earned the nickname of CCO (Chief Cheer-leading Officer) among his colleagues.
His exceptional communication skills and vibrant energy make him an effective Capital Advisor and Customer Liaison.
Bryan resides in Isle of Palms, SC, where he enjoys life with his wife Emily and their two sons.
Neal McCarty
Neal is the steadfast backbone of PINCH, ensuring the smooth operation of our business.
Known for his kindness and memorable southern drawl, Neal is universally admired for his dedication and hard work.
With over 20 years of experience in Real Estate, he firmly believes that PINCH is a "must-have" and a game-changer Property Management Executives interested in creating operational efficiencies across their entire portfolio.
Neal calls Charleston, SC, his home with his wife Jenni and two step children.
Greg Sack
Greg is a seasoned entrepreneur with a notable track record, including the successful sale of an ecommerce business to FedEx in 2014.
He also owns a property management company, giving him deep insights into the industry challenges PINCH aims to solve.
Greg leads product execution, customer experience, and marketing strategies to expand the brand’s reach.
He resides in Tampa, FL, with his wife and four children, where he is an integral part of both his family and business communities.
Dennis Hamilton
Dennis is often referred to as the strategic compass of PINCH, bringing a wealth of experience and a keen eye for detail to his role.
With over 30 years in the business, including leading multiple M&A transactions from both sides of the table, Dennis is instrumental in setting the company's strategy and ensuring that all tasks and teams are aligned.
Despite his 'gray hair guy' nickname, Dennis keeps a youthful energy in all his endeavors. He resides in Charleston, SC, with his wife Leia and their three children.
Chris Rampey
Chris, a co-founder of PINCH, conceived the company on a warm summer evening in 2019 while brainstorming in his backyard.
Today, he oversees recruiting service providers, managing financials, and supports job management, sales, and marketing.
A 1991 Citadel graduate with 30 years of sales management experience, Chris lives in Charleston with his wife Rion and their two children.
Federico Lara
Federico is deeply embedded in the developer and startup community. With a rich history in technology, including roles at New Relic, Inc., and as former CTO of FedEx Cross Border, he brings critical expertise to PINCH.
Federico has also collaborated with teams at IBM Websphere and Coca-Cola. A graduate of Berklee College of Music with studies at Harvard Extension School, he lives in Greenwich, CT.
Sara Coen
Sara brings over a decade of experience in commercial cleaning and leads the growth of PINCH’s commercial cleaning sector.
She has a proven track record of building long-term client partnerships and creating scalable solutions that deliver results.
Based in Tampa, she enjoys spending time with her two kids and is deeply committed to giving back through local nonprofits and her church.
Matt Hobbs
Matt is the driving force behind business growth at PINCH, serving as the Director of Business Development with a dynamic blend of strategic vision and hands-on leadership.
With 16 years of experience in guiding high-performing sales teams, Matt has a proven track record of turning opportunities into long-term success.
His energy, insight, and people-first approach make him a trusted leader across the organization. He resides in Wichita, KS, with his wife Stacey and their five children.
Mike Cuite
Mike brings valuable experience from his years in property management, where he supported onsite teams and gained firsthand insight into the day-to-day challenges of multifamily communities.
His background as a community manager allows him to build strong relationships and deliver practical solutions that help communities operate more efficiently.
Passionate about the multifamily industry, Mike loves collaborating with teams to create great resident and staff experiences.
He resides in Cape Coral, FL, and enjoys spending time outdoors, staying active, and connecting with others in the industry.
Jessica Merino
Jessica has over six years of experience in B2B marketing specializing in technology, automation, and artificial intelligence.
She has developed and executed marketing plans that drive sustained growth, reinforce brand presence, and strategically connect with communities.
Currently, she leads the marketing department at PINCH, focusing on enhancing digital presence, elevating brand positioning, and building strong, long-term relationships with clients and providers.
Based in Lima, Peru, she enjoys traveling, spending quality time with her family, creating marketing content, and staying in continuous learning to keep evolving professionally.
Renzo Portocarrero
Renzo is a seasoned technology leader with over 15 years of experience across enterprise software development, IT project management, information security, and ecommerce.
As VP of Engineering at PINCH, he drives scalable technology strategies, builds high-performing teams, and champions customer-focused innovation.
Originally from Peru and based in Lima, Renzo has built a reputation for combining technical expertise with a collaborative and forward-thinking mindset.
He is also a proud father of two, balancing his passion for technology with a deep commitment to family life.
Fernando Castillo
Fernando has over 12 years of experience in customer service, where he developed his skills in effective and assertive communication.
Currently, he works in the operations department, efficiently managing client requests and ensuring smooth processes. Based in Lima, Peru, Fernando continues to advance his professional career.
Ana Shwkyng
Ana is the Financial Controller at PINCH, based in Bogotá, Colombia, with over 20 years of experience in financial management across multiple industries.
She oversees billing, payments, collections, and reporting—driving efficiency, automation, and strong cash flow. Outside of work, Ana enjoys fitness, travel, and spending quality time with her family.
Diana Salazar
Diana Salazar is a Product Manager at PINCH, driving the evolution of our tech products with expertise in visual design, virtual learning, and agile project management.
Formerly with FedEx Cross Border, she has a strong track record of building impactful solutions. Based in Latin America, Diana is also the co-founder of Geek Girls LatAm, where she champions women in STEM. A new mom, she values the flexibility and support her role at PINCH provides.
Carlos Salvatierra
Carlos is a Backend Software Engineer at PINCH with deep expertise in building scalable systems using Python, Golang, and open-source technologies.
With a strong background in software architecture and databases, he now focuses on AI and data analytics to drive intelligent automation across the platform.
He’s passionate about using tech to streamline decision-making and improve performance at scale.
Brendan Heegan
Brendan is a board member at PINCH and a trusted advisor on business growth and operational scale.
As a founder and CEO himself, his passion for people and process brings deep experience in building sustainable, employee-first companies. Brendan is entrepreneurial at heart and always focused on finding simple, effective solutions that drive real impact.
He splits his time between New York and Las Vegas, and enjoys motorcycles, dogs, golf, snowboarding, and whatever next adventure comes his way.
Rommel Samanez
Rommel is a Senior Software Engineer at PINCH with over 20 years of experience in software development, infrastructure, and cloud engineering.
He’s passionate about building scalable systems and innovative tools that power platform reliability and growth. Before PINCH, he led engineering efforts at New Relic, Wigilabs, and FedEx Cross Border.
Outside of work, Rommel enjoys spending time with his family and exploring new technologies.
Andrej Sazdovski
Andrej is a Data and Email Specialist at PINCH, where he leverages his analytical expertise to drive targeted email strategies and unlock actionable insights from complex datasets.
With a strong foundation in programming, Andrej combines data proficiency with a growing specialization in AI agents and bots, automating workflows and enhancing customer engagement through intelligent systems.
His work bridges the gap between data analysis and cutting-edge automation, making him a valuable asset in the digital transformation of marketing and operations.
Valeria Salazar
Valeria holds a Bachelor's degree in Economics and brings valuable experience in market analysis.
Currently part of the operations team at PINCH, she supports the company’s day-to-day processes with a focus on efficiency and organization.
Based in Lima, Peru, Valeria enjoys staying active through sports and is passionate about continuous learning and professional development.
Andres Parra
Andrés is a finance and accounting expert at PINCH, based in Bogotá, Colombia, with over 25 years of experience across the service, economic, and manufacturing sectors.
He manages billing, cost analysis, credit operations, and financial reporting, ensuring accuracy and strong financial controls.
Outside of work, Andrés enjoys spending time with his wife, Paola, and their two children, balancing his professional success with family life.
Imanol Mena
Imanol is a Frontend Developer based in Peru, specializing in building modern web pages and applications with Wix Studio, React, and New Relic.
With over four years of experience and additional backend expertise in NestJS and Node.js/Express, he enjoys turning complex ideas into clean, intuitive digital experiences.
Outside of work, he stays active at the gym, relaxes with cats, and loves diving into paranormal and sci-fi series.
Michael Allen
Michael is a National Sales Executive at PINCH with over 10 years of sales directly to the consumer. His diverse experiences have sharpened his ability to communicate effectively, understand consumer needs, and deliver solutions that create real value.
Known for his strong people skills and service-driven mindset, Michael excels at building trust, creating positive consumer experiences, and driving results. His mix of technical knowledge, leadership experiences, and sales acumen allows him to approach every opportunity with confidence and a solutions-focused perspective.
Based out of Mid-Missouri, Michael enjoys spending time with his wife and the outdoor
Brandon Ley
Brandon brings a focused, relationship-driven approach to PINCH, with experience working closely with multifamily and commercial clients throughout the DC, Maryland and Virginia area.
With years of industry experience, he has developed a strong foundation in client engagement, operational coordination, and service delivery. Brandon places a high value on relationship building, ensuring that clients receive attentive support and solutions tailored to their unique needs.
He is based just outside Washington DC, where he enjoys spending time with family and friends, golfing and watching sports.
Dylan Tyler
Dylan is a National Account Executive at PINCH with eight years in the janitorial space and six years in sales and account management. Dylan brings a unique combination of field experience and client partnership skills to his role.
He specializes in supporting service providers, strengthening vendor networks, and ensuring clients receive dependable, scalable solutions across multiple markets. Known for his responsiveness and relationship driven approach, Dylan is passionate about helping small service providers grow their book of business and succeed within the PINCH eco system.
He lives in Wilmington,NC and enjoys fitness, coastal life, and continual self improvement
Geidy López
Geidy is a QA and Testing professional with experience in manual, functional, and regression testing for web and mobile applications. Her analytical approach and attention to detail ensure stable, high-quality products. She actively contributes to test case creation, documentation, and bug reporting. Based in Colombia, she brings value to every project through efficiency and strong commitment.
She also stands out for her ability to identify risks early, communicate clearly with developers, and work within agile methodologies. Her discipline and consistency allow her to maintain high-quality standards in every delivery. She is continuously learning to expand her technical skills and strengthen her role within the quality assurance process.
Kate Cavagnaro-Price
Kaitlin Cavagnaro-Price is a National Account Representative at PINCH, where she builds strong partnerships across multifamily, commercial, education, and healthcare sectors. She specializes in helping organizations streamline vendor management and standardize service delivery through PINCH’s centralized model.
With a background in sales, business development, and education, Kaitlin combines clear communication, creative problem-solving, and empathy to support clients effectively.
Originally from New York and now based in Charlotte, NC, she brings high energy to the team. Outside of work, she enjoys attending sporting events and is a proud twin mom to Pat and Kasie, as well as dog mom to Fenway and NoDa.
Lucia Santos
Lucia is a Marketing Specialist based in Peru with a Bachelor’s degree in Marketing and Innovation. She has solid experience in trade marketing, digital communication, and process optimization across both retail and service industries.
Lucia specializes in elevating brand visibility, improving customer experience, and designing efficient workflows that support scalable business growth.
Recognized for her creativity, precision, and collaborative approach, she brings structure, strategic thinking, and fresh ideas to every project she leads. Outside of work, Lucia loves traveling, discovering new coffee spots, and staying grounded through exercise and creative routines.
Jonathan Márquez
Jonathan Márquez is a UI/UX Designer at PINCH, where he focuses on creating and improving all digital products. He serves as a bridge between technology, the business, and the end user, delivering functional design and research to ensure that every digital product not only works correctly but is also intuitive and easy to use.
Zeke Rogen
Zeke brings a strategic, relationship-focused approach to PINCH, supported by experience in real estate, enterprise business development, and national account management.
With early roots at Keller Williams and later roles at Oracle and Salesforce, he developed strong skills in client engagement, pipeline growth, and complex deal management. At PINCH, he combines real estate insight with tech-driven sales to support partners, build long-term relationships, and deliver solutions aligned with client growth.
Based in the New York City area, he enjoys staying active, exploring the city, and spending time with loved ones.
Erin McCrudden
Erin McCrudden is a National Account Executive at PINCH with extensive experience in sales, client success, and partnership development.
She specializes in building national relationships across the commercial and multifamily sectors, known for her responsive, service-focused, and results-driven approach. Erin’s background in athletics and coaching strengthens her leadership, communication, and discipline in supporting both clients and providers.
Originally from New York and now based in Louisville, she enjoys coaching, staying active, and building community.
Camilo Pineda
Camilo Pineda is a Solutions Consultant and Observability Engineer with strong experience in distributed systems, telemetry pipelines, and AI-assisted diagnostics.
He uses New Relic, NRQL, React, Node.js, and cloud services to design platforms that increase reliability across diverse environments.
His approach converts raw operational signals into precise insights, strengthening performance analysis and accelerating technical decisions for data-intensive organizations.